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48hrsWebsite launch turnaround
AI-poweredAutomation built in
Law Firm PPC
Paid search tied to Qualified consultations
Focused Google Ads campaigns for US law firms with reviewed claims, practice-specific landing pages, tested calls and forms, intake feedback, and reporting that separates leads from qualified matters.
Practice-specific campaigns
Reviewed ad claims
Dedicated landing pages
Call and form tracking
Intake routing
Qualified-lead feedback
Practice-specific campaigns
Reviewed ad claims
Dedicated landing pages
Call and form tracking
Intake routing
Qualified-lead feedback
Campaigns designed around matter fit
Clicks are filtered through practice eligibility, geography, landing-page relevance, intake capacity, and the firm's definition of a qualified consultation.
One intent per campaign path
Practice areas, markets, urgency, consultation model, and exclusions are separated enough to control message and spend.
Campaign design:
- Practice and matter segmentation
- Geographic eligibility
- Negative keyword framework
- Budget and schedule controls
Claims reviewed before launch
Ad copy, landing-page statements, fees, availability, testimonials, results, and comparisons move through the firm's approval process.
Review register:
- Exact claim and support
- Attorney reviewer
- Approval and review date
- Ad-to-page consistency
Landing pages built for the matter
The destination explains the service, jurisdiction, attorneys, consultation step, and realistic response expectations without generic funnel language.
Landing-page elements:
- Clear matter and location fit
- Attorney and firm identity
- Accessible call and form paths
- Privacy and disclaimer context
Lead quality closes the loop
Search terms, ads, calls, forms, consultations, and matter outcomes are reviewed together when the firm's systems permit.
Optimization inputs:
- Qualified versus unqualified
- Wrong matter or geography
- Missed and unanswered calls
- Consultation and retention outcomes
A policy-aware paid-search process
Account access, claims, conversion routing, and intake readiness are verified before spend increases.
Account and intake audit
We review campaigns, search terms, policies, landing pages, calls, forms, routing, and lead outcomes.
Deliverables:
- Spend and search-term review
- Conversion tracking audit
- Landing-page assessment
- Intake leakage findings
Campaign and page plan
Priority matters, markets, exclusions, budgets, messages, claims, pages, and reviewers are documented.
Deliverables:
- Campaign structure
- Keyword and exclusion plan
- Landing-page requirements
- Approval checklist
Build, review, and test
Campaigns and pages are implemented only after calls, forms, analytics, consent, CRM records, and staff notifications pass tests.
Pre-launch tests:
- Ad and destination consistency
- Call and form completion
- CRM source capture
- Mobile and accessibility
Optimize from real outcomes
Budgets and targeting are adjusted from search behavior and intake feedback rather than click volume alone.
Review cadence:
- Search terms and negatives
- Lead and consultation quality
- Landing-page behavior
- Policy and disapproval issues
Post-launch
Campaign and landing-page maintenance
Search terms, competitors, policies, staff capacity, and practice priorities change. Ongoing management keeps campaigns aligned with the firm's current reality.
- Search-term and negative review
- Budget and bid adjustments
- Ad and landing-page testing
- Disapproval and policy monitoring
- Qualified-lead feedback review
What the PPC engagement covers
Media spend is paid to the platform and remains separate from management, landing-page, creative, tracking, and intake-system scope.
Campaigns
- Search campaign structure
- Keyword and match strategy
- Negative keywords
- Location and schedule controls
- Ad assets
Landing pages
- Matter-specific content
- Attorney and office trust
- Calls and accessible forms
- Claim review
- Mobile performance
Tracking
- Call events
- Form completions
- UTM and campaign fields
- CRM source mapping
- Qualified outcome stages
Operations
- Routing and ownership
- Response expectations
- Missed-call handling
- Spam and duplicate controls
- Lead-quality feedback
Advertising management with firm approval
Luminous manages campaign strategy, implementation, landing pages, and measurement. The firm approves legal claims, targeting, services, jurisdictions, fees, testimonials, and professional compliance.
Reviewed guidance
Reviewed June 30, 2026
Google Ads policies and state lawyer-advertising rules can change. Account eligibility and ad approval remain under platform control, and no campaign can responsibly guarantee a specific cost per signed matter.
Plan the full system
Use these guides and services to evaluate the surrounding website, search, advertising, intake, and measurement work.
Law Firm SEO Services
Coordinate paid demand with the firm's long-term organic search program.
Law Firm Website Design
Build dedicated landing pages and reliable consultation paths.
AI for Law Firms
Improve first response and human handoff after an ad inquiry.
Law Firm SEO Cost Guide
Compare scope and budget components without treating planning ranges as quotes.
Law Firm Growth Systems
Review the full website, search, advertising, and intake system.
Frequently Asked
Questions
01
Frequently Asked Question
What is included in law firm PPC management?
A typical engagement includes account audit, campaign strategy, keywords and negatives, ads, landing-page coordination, conversion tracking, reporting, policy monitoring, and intake feedback. Media spend and major development work should be itemized separately.
02
Frequently Asked Question
Do you guarantee a cost per lead or signed case?
No. Costs depend on market, practice area, auction conditions, message, landing page, intake, case criteria, and close rate. We can define targets and controls, then report actual outcomes.
03
Frequently Asked Question
Should every practice area run in one campaign?
Usually not. Different matters can have different economics, urgency, geography, language, qualification, and landing-page needs. The account structure should preserve enough separation to make useful decisions.
04
Frequently Asked Question
Do law firm ads need dedicated landing pages?
A dedicated page is often useful when it closely matches the search and ad, explains jurisdiction and attorneys, sets the consultation expectation, and gives the visitor an accessible next step.
05
Frequently Asked Question
How are phone calls tracked?
Call tracking can record source and outcome events, but recording, consent, privacy, retention, and access requirements vary. The firm should approve the configuration and disclosures.
06
Frequently Asked Question
How do you determine lead quality?
The firm defines qualified, wrong matter, wrong geography, duplicate, spam, conflict, consultation, and retained outcomes. Those stages are fed back into campaign decisions where systems allow.
07
Frequently Asked Question
Can PPC work alongside SEO?
Yes. Paid search can provide controlled demand and query feedback while SEO builds durable pages and local visibility. The channels should share landing-page, intake, and outcome data without duplicating weak content.
Ready to get started?
Book a strategy call and we will scope your project.