Law firm services
Law firm PPC tied to qualified consultations
Google Ads for US law firms with reviewed claims, practice-specific landing pages, call tracking and qualified-lead reporting. Get a free quote today!
Discuss Your Project
PPC services for lawyers: focused Google Ads campaigns for US law firms, with reviewed claims, practice-specific landing pages, tested calls and forms, intake feedback and reporting that separates leads from qualified matters.
Law firm PPC buys inquiries while SEO compounds. Luminous builds search campaigns with tight keyword control, shared negative lists and landing pages matched to each practice area, tracked through to signed matters rather than form fills.
| If you need | Use |
|---|---|
| Inquiries within the next month | Law firm PPC |
| Durable visibility over time | Law firm SEO services |
| Your landing pages convert poorly | Fix the pages before raising the budget, through a website redesign |
| No intake capacity yet | AI intake automation first |
Campaigns designed around matter fit
Clicks are filtered through practice eligibility, geography, landing-page relevance, intake capacity and the firm's definition of a qualified consultation.
One intent per campaign path
Practice areas, markets, urgency, consultation model and exclusions are separated enough to control message and spend.
- Practice and matter segmentation
- Geographic eligibility
- A negative keyword framework
- Budget and schedule controls
Claims reviewed before launch
Ad copy, landing-page statements, fees, availability, testimonials, results and comparisons move through the firm's approval process.
- The exact claim and its support
- The attorney reviewer
- Approval and review dates
- Ad-to-page consistency
Landing pages built for the matter
The destination explains the service, jurisdiction, attorneys, consultation step and realistic response times, without generic funnel language.
- Clear matter and location fit
- Attorney and firm identity
- Accessible call and form paths
- Privacy and disclaimer context
Lead quality closes the loop
Search terms, ads, calls, forms, consultations and matter outcomes are reviewed together where the firm's systems allow.
- Qualified versus unqualified inquiries
- Wrong matter or geography
- Missed and unanswered calls
- Consultation and retention outcomes
A policy-aware paid-search process
Account access, claims, conversion routing and intake readiness are checked before spend increases.
- Account and intake audit. We review campaigns, search terms, policies, landing pages, calls, forms, routing and lead outcomes, and report where spend or inquiries leak.
- Campaign and page plan. Priority matters, markets, exclusions, budgets, messages, claims, pages and reviewers are documented in an approval checklist.
- Build, review and test. Campaigns and pages go live only after calls, forms, analytics, consent, CRM records and staff notifications pass tests.
- Optimize from real outcomes. Budgets and targeting follow search behavior and intake feedback rather than click volume alone.
- Ongoing management. Search terms, competitors, policies, staff capacity and practice priorities change, and the campaigns change with them.
What the PPC engagement covers
Media spend is paid to the platform and stays separate from management, landing-page, creative, tracking and intake-system work.
| Area | Includes |
|---|---|
| Campaigns | Search campaign structure, keyword and match strategy, negative keywords, location and schedule controls, ad assets |
| Landing pages | Matter-specific content, attorney and office trust, calls and accessible forms, claim review, mobile performance |
| Tracking | Call events, form completions, campaign fields, CRM source mapping, qualified outcome stages |
| Operations | Routing and ownership, response expectations, missed-call handling, spam and duplicate controls, lead-quality feedback |
Advertising management with firm approval
Luminous manages campaign strategy, implementation, landing pages and measurement. The firm approves legal claims, targeting, services, jurisdictions, fees, testimonials and professional compliance. Google Ads policies and state lawyer-advertising rules change, account eligibility and ad approval stay under Google's control, and no campaign can responsibly promise a cost per signed matter.
- Google Ads: data collection and use policy
- American Bar Association: Model Rule 7.1
- Google Search Central: creating helpful, reliable, people-first content
Our Google Ads management service covers the same approach outside the legal sector. For budget planning, read the law firm SEO cost guide, which separates planning ranges from quotes.
What firms usually ask
A typical engagement includes an account audit, campaign strategy, keywords and negatives, ads, landing-page coordination, conversion tracking, reporting, policy monitoring and intake feedback. Media spend and major development work are itemized separately.
No. Costs depend on the market, practice area, auction conditions, message, landing page, intake, case criteria and close rate. We define targets and controls, then report actual outcomes.
Usually not. Different matters have different economics, urgency, geography, language, qualification and landing-page needs. The account structure keeps enough separation to make useful decisions.
A dedicated page helps when it closely matches the search and the ad, explains jurisdiction and attorneys, sets the consultation expectation and gives the visitor an accessible next step.
Call tracking can record source and outcome events, but recording, consent, privacy, retention and access requirements vary. The firm approves the configuration and the disclosures.
Yes. Paid search provides controlled demand and query feedback while SEO builds durable pages and local visibility. The two share landing-page, intake and outcome data.
Discuss Your Project. Share the practice areas you want to grow, your markets and any campaigns you run today.