Services Growth and digital experience
Law Firm Website Design

Law firm website redesign built for trust and intake

Redesign or build a firm website that connects practice areas, attorneys, offices, accessible UX, search architecture, and consultation routing, without losing the URLs and rankings you already have. Claims and legal content remain subject to the firm's final review.

The short answer

A law firm website redesign rebuilds structure, accessibility and intake while preserving the URLs and search visibility the firm already earned. Luminous runs it migration-first so rankings carry over. Fixed price from $999 to $15,000, delivered in 2 to 24 weeks depending on scope.

Choosing the right engagement
If you needUse
An existing firm site rebuilt without losing rankingsLaw firm website redesign
A first website for a new or solo practiceLaw firm website design, starter scope
The site is fine but enquiries go unansweredAI intake automation, not a redesign
Rankings are the problem, not the siteLaw firm SEO services
Capability and fit

Design decisions connected to legal operations

The project is planned around the firm's services, jurisdictions, reviewers, intake team, content ownership, and existing search equity.

Information architecture before mockups

We map practices, sub-matters, offices, attorneys, resources, and consultation paths before visual approval.

Architecture covers:

  • Practice-area hierarchy
  • Office and attorney relationships
  • Navigation and internal links
  • Content ownership

Trust that can be verified

Attorney identity, admissions, experience, offices, services, awards, and testimonials are presented with support and review ownership.

Trust content:

  • Attorney biographies
  • Jurisdiction and office context
  • Approved credentials and distinctions
  • Clear contact expectations

Accessible intake by design

Forms, calls, scheduling, chat, and AI handoffs are tested with mobile, keyboard, zoom, error, routing, and failure states.

Intake checks:

  • Minimum necessary fields
  • Prospective-client notices
  • CRM and email delivery
  • Human escalation paths

Migration protection

Existing URLs, links, metadata, content, conversions, and search data are inventoried before the new site replaces them.

Migration controls:

  • URL decision register
  • One-to-one redirect map
  • Pre-launch crawl and QA
  • Post-launch monitoring
Our process

A migration-first website process

Content, intake, accessibility, and SEO are tested as parts of the product rather than added after visual design.

Discovery and preservation audit

We document what the current site does, which pages matter, who reviews content, and where inquiries go.

Deliverables:

  • Content and URL inventory
  • Intake and system map
  • Analytics baseline
  • Requirements and risk register

Architecture and content design

The sitemap, page requirements, claims, attorney records, and review workflow are agreed before full-page design.

Deliverables:

  • Sitemap and navigation
  • Page-level content briefs
  • Wireframes and mobile flows
  • Approval responsibilities

Build and integration

The approved system is developed with responsive components, content management, forms, scheduling, CRM, analytics, and technical SEO.

Implementation:

  • Responsive development
  • CMS and content migration
  • Form and CRM connections
  • Metadata and structured data

Acceptance and launch

The firm signs off on content and claims after technical, accessibility, routing, migration, and tracking tests pass.

Launch controls:

  • Browser and device testing
  • Keyboard and zoom testing
  • Redirect and crawl validation
  • Post-launch monitoring
Post-launch

Post-launch control

The first weeks after a redesign are an operating period, not a victory lap. We monitor technical signals and lead delivery while the firm's team settles into the new publishing workflow.

  • Redirect and crawl monitoring
  • Form and scheduling checks
  • Analytics validation
  • Content and CMS support
  • Prioritized post-launch fixes
Delivery foundations

Website deliverables

The exact platform follows the firm's editing, integration, security, performance, and ownership needs rather than a predetermined technology sale.

Core website

  • Responsive page system
  • Practice and matter templates
  • Attorney and office templates
  • Resource publishing
  • Accessible navigation

Intake

  • Calls and contact forms
  • Consultation scheduling
  • CRM field mapping
  • Notifications and failure alerts
  • Human handoff

Search foundation

  • Titles and canonicals
  • Crawlable content
  • Internal links
  • Sitemap and robots
  • Supported structured data

Ownership

  • Domain and account inventory
  • Source and design files
  • CMS training
  • Documentation
  • Backup and maintenance plan
Standards and scope

The firm approves legal content and claims

Luminous provides design, development, content-process, SEO, accessibility, and intake implementation. The firm remains responsible for professional compliance and legal accuracy.

Related resources

Plan the full system

Use these guides and services to evaluate the surrounding website, search, advertising, intake, and measurement work.

Questions before an engagement

What teams usually ask

01
Frequently Asked Question

What should a law firm website include?

Most firms need clear practice and matter pages, attorney biographies, genuine office pages, consultation paths, about and contact information, privacy and disclaimer material, and useful resources. The final architecture depends on the firm's practices and jurisdictions.

02
Frequently Asked Question

Can you redesign a law firm website without losing SEO?

A redesign can preserve valuable signals when URLs, content, links, metadata, redirects, tracking, and launch monitoring are handled deliberately. No provider can guarantee rankings, but a migration plan reduces avoidable risk.

03
Frequently Asked Question

Who writes and approves the legal content?

Luminous can research, structure, draft, and edit marketing content. The firm should assign qualified attorney reviewers for legal accuracy, jurisdiction, claims, testimonials, results, and required disclaimers.

04
Frequently Asked Question

Can the website connect to our CRM and scheduler?

Yes. We map forms, calls, chat, and scheduling into the approved CRM or case-intake workflow, then test record creation, routing, confirmation, ownership, and failure alerts.

05
Frequently Asked Question

How do you test accessibility?

We combine automated checks with keyboard, focus, zoom, form, contrast, content, and responsive testing. Accessibility is an ongoing practice, and the project requirements should reflect the firm's users and legal advice.

06
Frequently Asked Question

Do you use templates?

We use reusable technical components where they improve consistency and maintenance, but the architecture, content, brand expression, and intake flow are designed for the firm's actual services and operations.

07
Frequently Asked Question

What does the firm need to provide?

The project needs current attorney and office information, service priorities, approved claims, existing analytics and domain access, intake requirements, brand assets, reviewers, and timely decisions.

Start with the problem

Bring us the workflow, product, or constraint.

We will help define the sensible next step, including when a smaller intervention is better than a full build.