He competes for the same clients as Manhattan while charging Connecticut fees.
Fairfield County holds a dense concentration of financial services, asset management and corporate headquarters within commuting distance of New York City.
An illustrative scenario, not a client account.
Clients here are sophisticated and routinely compare against Manhattan firms. The service is comparable and the perception is that anything outside the city must be a step down.
He stopped competing on prestige signals and started making the specific advantages of the location impossible to overlook.
We build the case for the county. Price fixed before anything begins, never billed hourly, with designer, developer and project manager working together. Two to twenty-four weeks depending on complexity, plus weekly updates and Slack access around client commitments.
Prospects stop treating the location as a compromise. Manhattan comparisons work in his favour. Fees hold without apology.
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