Free tool

What are missed calls actually costing you?

Most businesses know they miss enquiries. Very few know the annual number. Put your own figures in below and find out in about thirty seconds. Nothing is sent anywhere, and there is no sign-up.

Calculator

Anything nobody replied to while the person was still deciding.
Your estimate. Most owners put this between 50% and 80%.
Of the people you actually speak to, how many buy.
Use lifetime value if customers come back.

What the number means

A missed call is not a lost sale on its own. It becomes one when nobody gets back to the person before they contact someone else. That gap is usually short, and it is the part most businesses have no system for.

The fix is rarely more staff. It is a system that responds while the enquiry is still live — an automatic text back on a missed call, a reply that arrives before the caller has finished scrolling, a booking link that works at nine on a Friday. Luminous builds these on automation setup and AI revenue systems engagements, and connects them to whatever CRM you already run, including GoHighLevel.

Questions

How does this calculator work?

It multiplies four numbers you supply: missed enquiries per week, the share that never come back, your close rate on enquiries you do reach, and your average job value. Every figure in the output traces back to something you entered.

What counts as a missed enquiry?

Any inbound contact nobody responded to while the person was still deciding. Unanswered calls, voicemails nobody returned, web forms left overnight, and messages that arrived outside working hours all count.

Are the results based on industry averages?

No. There are no benchmarks or assumed conversion rates in this tool. It performs arithmetic on the figures you type. If your inputs are estimates, the output is an estimate of the same quality.

What does it cost to fix?

Luminous builds missed-call recovery and follow-up automation on fixed-price engagements from $999 to $15,000, delivered in two to twenty-four weeks depending on scope. The price is agreed before work starts and is never billed hourly.