Case Study

How We Built Pindrop to Turn Google Business Discovery Into Structured Lead Research

Client

Pindrop

Timeline

Product development

Product

Business lead research platform

Industry

Sales OperationsBusiness IntelligenceLocal Search

Scope of Work

Product StrategySearch WorkflowData ExtractionResults Management

Challenge

Businesses and sales teams can find potential customers through Google Maps, but collecting useful Google Business Profile information one listing at a time is slow and difficult to repeat at scale. Pindrop needed to preserve the familiarity of a natural map search while turning the discovery process into a structured, reviewable lead-research workflow.

Solutions

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Created a plain-language search experience that accepts the same kinds of business and location queries people already use in Google Maps.

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Designed single-search, batch, and run-management modes for both focused research and larger prospecting workflows.

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Structured extracted business details into saved records that teams can review instead of manually copying information from individual profiles.

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Made progress, processed records, unique saved businesses, and query runs visible throughout the workflow.

What the product delivers

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Google Maps searches converted into structured business prospect lists.

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Single-query and batch research workflows managed from one interface.

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Saved, reviewable Google Business Profile records for lead qualification and outreach preparation.

Pindrop product interface