A global marketplace designed for local operators.
Laundry Directory needed to serve two audiences at once: people looking for nearby services and laundromat owners managing their visibility. Luminous designed a scalable marketplace around simple onboarding, local relevance, and operational clarity.
- Client
- Laundry Directory
- Engagement
- 2 months
- Industry
- Laundry services
- Focus
- Marketplace · Maps · Dashboard
No public link is available for this project.
The product problem
The platform had to feel locally useful while scaling across countries. Many participating laundromats had limited digital experience, so registration and listing management could not assume familiarity with software tools. Accurate geolocation, real-time search, business information, and customer-facing results also had to work as one connected system.
What Luminous changed
Designed a guided onboarding path for operators with limited technical experience.
Created separate but connected dashboard experiences for customers and laundry businesses.
Used geolocation, filters, and map integration to make nearby services easier to find.
Structured listing cards and forms to improve completeness, comparability, and confidence.
Reported outcomes
Simpler onboarding and location-aware discovery improved participation on both sides of the marketplace.
Outcome figures reflect the original project reporting and usability-test cohort.