Making financial services easier for small businesses to understand.
Synnet LLC helps small-business owners organize and understand their finances. Luminous redesigned the website so that the digital experience reflected the same promise: less complexity, clearer choices, and a direct route to help.
- Client
- Synnet LLC
- Engagement
- 3 weeks
- Industry
- Financial services
- Focus
- Content · UX · Conversion
The business problem
The existing site presented dense financial information without a clear hierarchy. Prospective customers had difficulty locating the right service, understanding the terminology, or knowing what to do next. The visual identity and navigation did not yet communicate the credibility and approachability small-business clients needed.
What Luminous changed
Simplified the sitemap and navigation around the decisions visitors were trying to make.
Rewrote key service content in direct, plain language while preserving technical accuracy.
Designed a responsive hierarchy that made long-form financial information easier to scan.
Introduced clear calls to action and a guided path from service education to inquiry.
Reported outcomes
The redesign gave prospective clients a clearer route through complex information, particularly on mobile.
Outcome figures reflect the original project reporting and measurement period.