Digital growth systems
Google Ads and PPC management
Google Ads and PPC management built around one offer, a page that matches the ad and tracking tied to qualified inquiries. Get a free quote today!
Discuss Your Project
A paid click is only as useful as the page it lands on and the follow-up behind it. Luminous handles Google Ads and PPC management around one offer, a page that matches the search, and tracking tied to the inquiries you want.
Google Ads is usually the starting point for service businesses, because people search when they need the service. We add Meta or TikTok campaigns when your customers are easier to reach there, with landing pages and tracking planned the same way.
For related work, explore Reyes, a landing page concept for a legal first-contact journey, and Gaze Energy, a landing page concept for a solar offer. Both are concept builds, not client campaigns. Our Google Ads for med spas guide shows how we plan campaigns in a regulated sector.
One offer, one page, one action
| Campaign element | What we set up |
|---|---|
| Search terms | Keyword groups for each service, with negative keywords that keep out searches you cannot serve. |
| Ads | Headlines and descriptions that match the search and the page, with no claims the page cannot support. |
| Landing page | A page for the offer, fast on a phone, with the proof and the single action the campaign pays for. |
| Conversions | Form submissions, booked calls and qualified calls, each counted once and named clearly in Google Ads. |
| Budget and bids | Daily budgets and a bidding approach that fit the volume of conversions the account can learn from. |
What the landing page needs
The page should repeat the promise from the ad, explain the service in the visitor's terms, show evidence and ask for one action. It should load quickly on a phone and keep the form short. Where one page serves several services, we split it: a visitor searching for one service should not have to find it among five.
If you already have a website, the landing page can live on the same domain. For larger rebuilds, see web development.
Track the inquiries that matter
Counting every form submission as a conversion teaches the campaign to find more form submissions, including poor ones. Where your CRM records which inquiries became customers, that outcome can be sent back to Google Ads so the campaign learns from qualified leads. Our CRM setup and automation service covers the records and fields that make this possible.
How to judge the first 90 days
- Weeks one and two. Tracking checked end to end, the campaign structure live, and search terms reviewed daily.
- Weeks three to six. Negative keywords and ads refined from real search terms; landing page changes tested one at a time.
- Weeks seven to twelve. Budget moved toward the services and searches that produce qualified inquiries, measured against the costs agreed at the start.
Regulated services
Healthcare, legal and financial services carry advertising restrictions, and some treatments or claims cannot be advertised at all. We check the relevant Google Ads policies during planning, and your team approves the claims used in ads and on landing pages. Organic search work is covered separately on our SEO services page.
Recent campaign planning has covered businesses in Hillsborough County, Florida, Harris County, Texas, Brooklyn and Montgomery County, Maryland, each with its own local search habits.
Questions about paid campaigns
It checks the searches your ads appear for, blocks the ones that waste money, tests new ad text, adjusts bids and budgets, and reports on the calls and forms the ads produce.
Ad spend goes to Google or the other platform and is billed to your account. Management covers the planning, setup, landing page work, tracking and ongoing changes, and is priced separately.
A campaign needs enough clicks to learn which searches work. If the budget is too small for the market, we will say so and suggest a narrower starting point.
You do. The account, its history and its billing stay in your organization's name, with access granted to us.
Yes. We start with an audit of tracking, search terms, structure and landing pages, then fix the problems that cost the most first.
Discuss Your Project. Tell us the service you want more inquiries for, the areas you serve and any campaigns you run today.