Building digital credibility for a chartered accountancy firm.
Haruna Yahaya & Co had deep professional expertise but relied primarily on referrals. Luminous translated its tax, audit, and compliance services into a credible digital platform designed to explain, reassure, and generate inquiries.
- Client
- Haruna Yahaya & Co
- Engagement
- 2 months
- Industry
- Accounting & tax
- Focus
- UX · SEO · Lead generation
The business problem
The firm had no established digital acquisition path. Complex services needed to be understandable to startups, SMEs, NGOs, and private clients without losing professional rigor. Prospective clients also needed clear signals around credibility, security, compliance, and a practical way to request a consultation online.
What Luminous changed
Reframed the website around client questions and business situations instead of internal accounting terminology.
Designed a responsive credibility system using clear service explanations, professional hierarchy, and trust-focused messaging.
Added a secure inquiry form, WhatsApp contact, and calendar-based consultation scheduling to convert interest into action.
Built search-focused service pages and connected analytics to identify which content and inquiry paths performed.
Reported outcomes
The engagement gave a referral-led professional firm a measurable digital route to trust and consultation.
Outcome figures reflect the original project and client reporting. Search performance varies by query, market, baseline, and measurement period.