Running our own search agency for laundry operators.
LaundrySEO is a business Luminous owns and operates, not a client engagement. It sells search, web and paid-media work to laundromats, dry cleaners, wash-and-fold routes and commercial linen operators, and the site is the venture's own storefront.
- Product
- LaundrySEO
- Engagement
- Owned and operated
- Industry
- Search marketing
- Focus
- Venture · Static engineering · Structured data
The product problem
Search marketing is sold with adjectives, and laundry operators have usually heard them before. The site had to argue for an intangible service to owners who measure a week in routes and machine hours, which meant leading with checkable evidence and refusing the promises the category is known for.
What Luminous built
Built 38 pages as static HTML, CSS and vanilla JavaScript with no framework and no build step, so any page can be edited directly and the whole site is cheap to serve.
Wrote a JSON-LD @graph on every page, with FAQ questions harvested from the page's own markup so the structured data cannot drift from what a visitor actually reads.
Routed the contact form through a same-origin function to Google Forms, keeping the form and entry ids in server environment variables instead of shipping them to the browser.
Separated illustrative photography from evidence: representative images are labelled as such in alt text and in a visible caption, next to client-provided performance captures that are dated and attributed.
What the build delivers
Concrete product and engineering characteristics documented in the working build.
Product details reflect the reviewed build and its documented delivery state.