Law firm SEO pricing. No mystery quote first.
Compare fixed-price SEO launch tiers, Google Ads launch, monthly SEO retainers, monthly ads retainers, and website builds before you commit budget.

SEO and ads are priced separately.
Pick an SEO launch tier for organic growth. Pick Ads Growth for paid search. Ad spend is separate and paid directly to Google.
One-time SEO setup and implementation.
Audit, tracking, and local visibility foundations.
- Legal SEO audit and keyword map
- Core practice-area and location map
- Technical SEO and tracking review
- Google Business Profile optimization plan
- 30-day execution roadmap
Foundation plus priority page implementation.
- Everything in Foundation Launch
- Up to 8 priority page optimizations
- Practice-area content brief set
- Internal linking and schema recommendations
- Launch report and handoff call
Growth launch plus authority building.
- Everything in Growth Launch
- Up to 12 priority page optimizations
- Local citation cleanup and build plan
- Backlink prospecting and outreach setup
- Authority roadmap for the first 90 days
Search campaign launch with conversion tracking.
- Google Search campaign build
- Legal-sector keywords and negatives
- Responsive ads and assets
- Conversion tracking setup
- Landing page direction and launch plan
SEO launch and Ads Growth can be bought together, but they remain separate scopes and separate checkout links.
Ongoing SEO pricing.
Foundations and visibility.
- Google Business Profile management
- 4 on-page SEO and 2 content pieces/mo
- Monthly reporting
Steady ranking gains.
- 8 on-page SEO and 4 content pieces/mo
- Local citations and link building
- Full technical SEO and monthly call
Aggressive market capture.
- 16 on-page SEO and 8 content pieces/mo
- Location-page program
- Competitor displacement and weekly calls
- Google AI Overviews and AI chatbot visibility
Ongoing Google Ads pricing.
Management fee only. Ad spend is billed by Google and stays under your firm's control.
Single-campaign budgets.
- Up to £3,000/mo ad spend managed
- 1 campaign, weekly search-term review
- Lead routing and call tracking
- Monthly reporting
Scaling, multi-campaign accounts.
- Up to £7,500/mo ad spend managed
- Up to 3 campaigns
- Quote and lead follow-up automation
- Attribution reporting plus monthly call
Established, high-volume accounts.
- Up to £15,000/mo ad spend managed
- Unlimited campaigns, daily optimization
- Lead routing and call tracking
- Weekly reporting and call
SEO retainers and ads retainers are separate monthly services. Ad spend is billed separately by Google.
Fixed-price website packages.
The front door for a first or dated site.
- Up to 5 custom, responsive pages
- Conversion copywriting
- On-page SEO foundation and schema
- Live in about 10 business days
Service and location pages from day one.
- Up to 10 pages, incl. 3 location pages
- Full professional copywriting
- Advanced schema and blog setup
- Live in about 15 business days
A full content and conversion engine.
- Up to 25 pages and location programs
- 10 SEO blog articles written, GBP Optimization
- Multi-step lead funnels
- Custom brand design system and Logo
Pricing questions
Which package should we buy first?
Buy an SEO launch tier for organic visibility, Ads Growth for paid-search demand, or both as separate scopes.
Are retainers required?
No. One-time launches stand alone. Retainers are for firms that want ongoing channel management after launch.
Is ad spend included?
No. Google bills ad spend separately so you control budget and transparency.
Pick the package before a call.
Compare pricing, choose the launch, and add retainers only when ongoing work makes sense.