Luminous Digital VisionsBooked insulation jobs. Not just leads.
We qualify and educate buyers, book estimates, then track which campaigns produce sold insulation jobs.
Insulation buyers need answers before they book.
Open-cell or closed-cell, attic or crawlspace, rebates, savings. If your form only grabs a name, your team does too much work.
Forms do not capture project type, building area, or material interest.
Buyers need education before they are ready to book an estimate.
Rebate and tax-credit questions create extra back-and-forth.
Estimate follow-up is inconsistent after the first quote.
Reports show leads, not quoted value or sold insulation revenue.
Nobody can say which keyword produced a sold job.
A system built around the education-led sale.
AI intake that qualifies and educates
It captures attic, crawlspace, wall, pole barn, commercial, retrofit, or new build, and answers common open-cell vs closed-cell, savings, and rebate questions. Available as an add-on, set up on request.
Every dollar tracked to a sold job
We connect keyword to estimate to closed job, so the account optimizes toward revenue. You see cost per sold job, not cost per click.
Project qualification
Captures project type and building area before the sales call.
Estimate booking
Routes qualified leads to the right calendar or callback workflow.
Rebate-aware follow-up
Nurtures undecided buyers with education, reminders, and rebate context.
The path we build, then track.
Nothing waits on a salesperson to remember. The system runs it and reports what it produced.
- 1
A homeowner, builder, or property owner clicks an insulation ad.
- 2
Lead intake captures project type, area, material interest, and timing.
- 3
The platform answers basic questions and moves qualified leads to booking.
- 4
The CRM records source, keyword, ad group, and estimate status.
- 5
Estimator outcome is tracked: booked, quoted, won, lost, or nurture.
- 6
Follow-up continues for prospects comparing options or waiting on rebates.
- 7
Sold job value is connected back to campaigns and keywords.
Launch today, then scale.
You buy, we build. Start with a one-time launch, then choose a monthly management retainer. Ad budget is separate and paid directly to Google.
PPC Launch and AI Setup
- Campaign built from the insulation playbook
- Conversion tracking setup
- Lead capture form and call tracking
- One conversion-focused landing page
- Live in about 7 business days
Single-campaign budgets.
- Up to $3,000/mo ad spend managed
- 1 campaign, weekly search-term review
- Lead routing and call tracking
- Monthly reporting
Scaling, multi-campaign accounts.
- Up to $7,500/mo ad spend managed
- Up to 3 campaigns
- Quote and lead follow-up automation
- Attribution reporting plus monthly call
Established, high-volume accounts.
- Up to $15,000/mo ad spend managed
- Unlimited campaigns, daily optimization
- Lead routing and call tracking
- Weekly reporting and call
Setup is covered by your launch. AI intake, missed-call text-back, and follow-up automation are optional add-ons, set up on request.
Stop paying for insulation leads you never close.
Launch the campaign, plug in the AI follow-up, and watch cost per sold job.
Common questions
Does this work for spray foam only?
No. Spray foam is a strong fit, but the workflow also supports attic, crawlspace, retrofit, commercial, and new-build insulation.
Why does AI matter for insulation marketing?
Insulation buyers often need education before booking. AI intake answers basic questions, collects details, and moves qualified prospects to an estimate.
What should insulation contractors track?
Estimate requests, booked estimates, project type, quoted value, close rate, sold revenue, and revenue by campaign.