Luminous Digital VisionsBooked replacement jobs. Not just leads.
We turn paid clicks into booked calls and replacement quotes, then track which campaigns produce sold systems.
HVAC leads move fast. Your follow-up has to move faster.
A cheaper click does not matter if calls go unanswered or replacement leads get treated like basic repairs.
Calls are missed during peak weather and after-hours demand.
Repair, replacement, maintenance, and heat pump leads are not routed differently.
Comfort advisors chase incomplete forms and low-intent requests.
Replacement quotes go cold without structured follow-up.
Reports show cost per lead, but not sold revenue by campaign.
Nobody can say which keyword produced a sold system.
A system built around the replacement sale.
AI routing for repair vs replacement
It classifies repair, replacement, heat pump, tune-up, emergency, and financing interest, so the right workflow starts the second a lead arrives. Available as an add-on, set up on request.
Every dollar tracked to a sold system
We connect keyword to call to appointment to sold system, so the account optimizes toward revenue. You see cost per sold system, not cost per click.
Missed-call recovery
Optional missed-call text-back, set up on request, so leads do not go cold.
Replacement booking
Books qualified replacement and heat pump consultations with reminders.
Estimate follow-up
Follows system quotes with reminders, financing, and rebate context.
The path we build, then track.
Nothing waits on a comfort advisor to remember. The system runs it and reports what it produced.
- 1
A homeowner clicks an HVAC ad.
- 2
Lead intake identifies repair, replacement, heat pump, or emergency intent.
- 3
The lead books online or gets a fast callback.
- 4
The CRM stores source, keyword, ad group, and lead type.
- 5
Sales outcome is tracked: booked, quoted, won, lost, or nurture.
- 6
Estimate follow-up runs for unsold replacement opportunities.
- 7
Sold revenue is imported back into reporting and decisions.
Launch today, then scale.
You buy, we build. Start with a one-time launch, then choose a monthly management retainer. Ad budget is separate and paid directly to Google.
PPC Launch and AI Setup
- Campaign built from the HVAC playbook
- Conversion tracking setup
- Lead capture form and call tracking
- One conversion-focused landing page
- Live in about 7 business days
Single-campaign budgets.
- Up to $3,000/mo ad spend managed
- 1 campaign, weekly search-term review
- Lead routing and call tracking
- Monthly reporting
Scaling, multi-campaign accounts.
- Up to $7,500/mo ad spend managed
- Up to 3 campaigns
- Quote and lead follow-up automation
- Attribution reporting plus monthly call
Established, high-volume accounts.
- Up to $15,000/mo ad spend managed
- Unlimited campaigns, daily optimization
- Lead routing and call tracking
- Weekly reporting and call
Setup is covered by your launch. AI intake, missed-call text-back, and follow-up automation are optional add-ons, set up on request.
Stop paying for HVAC leads you never close.
Launch the campaign, plug in the AI follow-up, and watch cost per sold system.
Common questions
Is this for HVAC repair or replacement?
Both can be supported, but the strongest use case is separating repair, replacement, heat pump, and emergency leads so each one gets the right response.
Can this work with our call center or CRM?
Yes. Onboarding maps your call handling, calendar, CRM, and reporting flow, then we configure the integration.
What numbers matter most?
Answer rate, booked appointment rate, replacement quote rate, close rate, average sold job value, and revenue by campaign.