Booked generator jobs. Not just clicks.
We turn paid clicks into qualified site assessments, then track which campaigns produce sold installs.
A generator lead is too costly to lose after the click.
It is not a simple form fill. Miss the call or stall on follow-up, and the ad spend is already gone.
Paid calls go unanswered during installs and service visits.
Forms arrive without enough detail for a productive sales call.
Site assessments get booked manually and inconsistently.
Quotes go cold because follow-up rides on a busy salesperson.
Reports show leads, but never quoted value or sold installs.
Nobody can say which keyword actually produced a sold job.
A system built around the generator sale.
AI intake that qualifies before you call
It captures fuel type, home size, outage history, timeline, budget, and financing interest, so your team only spends time on real buyers. Available as an add-on, set up on request.
Every dollar tracked to a sold install
We connect keyword to call to assessment to closed job, so the campaign optimizes toward revenue instead of clicks. You see cost per sold install, not cost per click.
Missed-call recovery
Optional missed-call text-back, set up on request, so leads do not go cold.
Assessment booking
Routes qualified leads onto the right calendar automatically.
Quote follow-up
Reminders and financing nudges until the homeowner decides.
The path we build, then track.
Nothing waits on a salesperson to remember. The system runs it and reports what it produced.
- 1
A homeowner clicks a generator ad.
- 2
Lead intake captures project details and urgency.
- 3
Qualified leads book an assessment or get a fast callback.
- 4
The CRM records source, keyword, ad group, and status.
- 5
Quote follow-up runs until they book, decline, or go quiet.
- 6
Sold install revenue is imported back into reporting.
- 7
Campaigns optimize around sold jobs, not lead volume.
Launch today, then scale.
You buy, we build. Start with a one-time launch, then choose a monthly management retainer. Ad budget is separate and paid directly to Google.
PPC Launch and AI Setup
- Campaign built from the generator playbook
- Conversion tracking setup
- Lead capture form and call tracking
- One conversion-focused landing page
- Live in about 7 business days
Single-campaign budgets.
- Up to $3,000/mo ad spend managed
- 1 campaign, weekly search-term review
- Lead routing and call tracking
- Monthly reporting
Scaling, multi-campaign accounts.
- Up to $7,500/mo ad spend managed
- Up to 3 campaigns
- Quote and lead follow-up automation
- Attribution reporting plus monthly call
Established, high-volume accounts.
- Up to $15,000/mo ad spend managed
- Unlimited campaigns, daily optimization
- Lead routing and call tracking
- Weekly reporting and call
Setup is covered by your launch. AI intake, missed-call text-back, and follow-up automation are optional add-ons, set up on request.
Stop paying for generator leads you never close.
Launch the campaign, plug in the AI follow-up, and watch cost per sold install.
Common questions
Is this just Google Ads management?
No. Google Ads can be part of it, and intake, booking, follow-up, and revenue reporting come standard. AI intake and missed-call recovery are available on request.
Can this work if we already have an agency?
Yes. We run alongside or replace your current agency. PPC Launch and AI Setup rebuilds the campaign and tracking, and the retainer manages it from there.
What should we track?
At minimum: calls, forms, booked site assessments, quotes issued, quoted value, sold installs, and sold revenue by campaign.