Signed fence jobs. Not just leads.
We turn paid clicks into booked estimates, then track which campaigns produce signed fence jobs.
A fence lead is not revenue until the estimate is won.
Buyers collect multiple quotes. Weak intake and slow follow-up lose the job to whoever answers first.
Forms arrive without footage, material type, photos, or timing.
Office teams chase leads by hand while new inquiries pile up.
Commercial and residential opportunities are not routed differently.
Quotes go quiet when homeowners compare multiple contractors.
Reports show leads, not signed job value by campaign.
Nobody can say which keyword produced a signed job.
A system built around the estimate.
AI intake that captures the project
Fence type, material, approximate footage, gate needs, property photos, timing, and budget, collected before the first call or site visit. Available as an add-on, set up on request.
Every dollar tracked to a signed job
We connect estimate request to quote to signed project, so the account optimizes toward revenue. You see cost per signed job, not cost per click.
Estimate booking
Routes residential and commercial prospects to the right calendar or callback.
Photo and detail collection
Gives estimators context before the first call or site visit.
Quote follow-up
Reminders, project-start prompts, financing, and seasonal reactivation.
The path we build, then track.
Nothing waits on the office to remember. The system runs it and reports what it produced.
- 1
A homeowner or property manager clicks a fence ad.
- 2
Lead intake captures material, footage, photos, gate needs, and timing.
- 3
Qualified leads book an estimate or request a callback.
- 4
The CRM records source, keyword, ad group, and lead type.
- 5
Estimator outcome is tracked: booked, quoted, won, or lost.
- 6
Quote follow-up runs until they sign, decline, or go quiet.
- 7
Signed job value is connected back to campaigns and keywords.
Launch today, then scale.
You buy, we build. Start with a one-time launch, then choose a monthly management retainer. Ad budget is separate and paid directly to Google.
PPC Launch and AI Setup
- Campaign built from the fence playbook
- Conversion tracking setup
- Lead capture form and call tracking
- One conversion-focused landing page
- Live in about 7 business days
Single-campaign budgets.
- Up to $3,000/mo ad spend managed
- 1 campaign, weekly search-term review
- Lead routing and call tracking
- Monthly reporting
Scaling, multi-campaign accounts.
- Up to $7,500/mo ad spend managed
- Up to 3 campaigns
- Quote and lead follow-up automation
- Attribution reporting plus monthly call
Established, high-volume accounts.
- Up to $15,000/mo ad spend managed
- Unlimited campaigns, daily optimization
- Lead routing and call tracking
- Weekly reporting and call
Setup is covered by your launch. AI intake, missed-call text-back, and follow-up automation are optional add-ons, set up on request.
Stop paying for fence estimates you never close.
Launch the campaign, plug in the AI follow-up, and watch cost per signed job.
Common questions
Does this work for residential and commercial fencing?
Yes. Residential and commercial leads are routed and reported separately because their timelines, values, and close processes differ.
Why focus on quote follow-up?
Fence buyers collect multiple estimates. Follow-up is the difference between a forgotten quote and a signed project.
What should a fence company track?
Estimate requests, booked estimates, quote rate, quoted value, close rate, signed job value, and revenue by campaign.